So you’re undecided whether you need a website for your business. Or you’ve had a website for quite a long time now, but there’s just one problem. You’re not getting any hits and the few visitors you manage to attract are not converting to paying customers. Does any of this sound familiar to you? If so then read on because this blog post is here to help you. We’ll be talking about SEO and how to get your website to convert visitors into customers.
Web design to convert your target market
OK. So I’m just about to design a brand new website for a car repairs garage located on a back street somewhere. They want me to design them a logo too. Does his target market want to see images of flashy Ferraris or luxurious Lamborghinis? Or his visitors wish to read about how great the car garage is? Designing a website like this doesn’t make the garage seem unique or realistic and you risk your visitors bouncing off to another garage website. There’s 3 things in mind when designing a website and that’s Website – Convert – SEO.
Think of what the visitor would want to see. Of course, tell them how great your garage is, but don’t over-do it. Instead, I’d focus on what problem the site can solve for the potential client. This could be something like “MOT’s completed within 2 hours” or “any part for any car obtained within 24 hours”. Visitors will appreciate unique selling points that can solve their problem.
Does your website solve problems?
Sometimes, I’ll get a query from someone asking me to revamp their out-dated website. The first thing I do is read through the site with the visitor in mind and ask myself “how can these guys solve my issue or how do they differ to competitor X?”
Other web designers will concentrate too hard on how pretty the site looks as their number one priority. These designers will mostly ignore almost everything else about your website. They’ll ignore the “boring stuff” such as security, the use of keywords in the content, speed, etc. Too many of them also ignore the responsiveness and search engine optimisation (SEO) but they don’t care as long as the site looks pretty. Beware of these type of designers because when problems occur with your site, they’re nowhere to be seen and you might end up wasting too much time chasing them.
Keywords, speed and other SEO tricks
Remember, content is king. So is user experience. A good web designer will also write helpful problem solving content once he has a brief of your company. In order for me to write the best content for you, I will ask you to fill out a short questionnaire. This is so that I can establish the best keywords for the website content. This is just one of the many SEO tricks I’d do as a professional web designer. Other SEO tricks involve using the correct keywords in headings at attaching the correct H-tags to them. Google loves keywords in the slugs and meta tags too.
Regarding speed, using too many plugins with too much css and java script will slow your site right down. Using too many images that are huge in size will slow your site down too. You might think these images that are umpteen megabytes in size look nice and pretty, but your visitors won’t be waiting long whilst watching them buffer on your site. Every millisecond counts. Google and other top search engines won’t think they look pretty neither and will downgrade your website due to slow speed. Always keep in mind these 3 things: Website – Convert – SEO.
At Logo Street we use Yoast and WP-Optimiser to create websites that ranks highly in SEO and runs lightning fast. We also check the SEO score using this handy SEO checker during and after designing the website. Type in any web domain into this checker and click “analyse”. It’s free and simple to use, so feel free to check the SEO score on our website, logost.uk and compare it with websites of other web companies.
Shall I build & SEO my website myself?
Have you ever built a website before and if so, how does it rank on SEO, speed and security? Would you as a car mechanic install a gas boiler in your kitchen? It’s very tempting to sign up with Wix, Square Space or some other “free” DIY web builder because you think they will save you money. If you care about speed, SEO as well as how pretty it looks, then stay away from these platforms. Anyone with a trained eye can spot an amateur looking DIY site and this will hurt your brand. The vast majority of professional looking websites that convert and rank highly use WordPress.
The Powerful Secrets of SEO and WordPress Websites
According recent research, around 40% of global websites on the internet today are powered by WordPress. Compare this figure to Wix, Joomla and Square Space which only powers about 5% of global websites combined. This statistic alone should answer the old question of “which platform should I use for my website”. Although due to themes and plugins, not much resource heavy css or Java is needed it is still advisable to have some knowledge in coding. Including some coding into your WordPress website has the potential to create something very powerful. However, plugins (which can slow your site down) practically eliminates the need to use code these days which is great for the beginner.
Search Engine Optimisation (SEO) is defined in Wikipedia as the process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid (organic) search results. Although there are plenty of search engines to choose from, SEO has become synonymous with one in particular. That search engine is Google. In most of today’s world Google holds the highest position, with around 90% of the global market share. This includes the UK, USA and other western, African and Asian countries.
Why choose a WordPress website for SEO?
Although SEO is a somewhat complicated subject, several plugins for the WordPress platform has really simplified the task. No other CMS platform has plugins as effective as Yoast SEO or WP-Optimiser. These plugins are not compatible with any other web building platform because they were created exclusively for WordPress users. Both plugins work hand in hand to improve the SEO score, speed and efficiency of any WordPress website. I like to think of these as “powerful secrets”.
With Wix or Weebly sites etc. it becomes more complicated to make those websites faster or rank high in search engines. Choosing WordPress makes sense because SEO is proven to be the most cost effective way grow your website’s traffic. The more traffic your website attracts, the more conversions your website will give you. WordPress websites perform better than other platforms by far. This is probably why a growing number of website owners are currently switching to WordPress.
Website – Convert – SEO
Is your website out-dated? Does it work properly on tablets and mobile devices? If your website is problematic in these areas then try running it through this handy, free to use SEO checker.
Website – Convert – SEO. Get these 3 things right and you’re half way through the battle. Logo Street will revamp your old site and transfer it onto the WordPress platform at a very affordable price. We can also build you a brand new website from fresh. Click on our website page to find out more.