good web designerChoosing a good web designer

A website is a huge factor in any successful business, so choosing a good web designer is very important. Amateur web designers often overlook things such as responsiveness, search engine optimisation and site speed. They also use unreliable hosting of poor quality, which will inevitably hamper your website.

In this blog post we are going to explain certain things that makes a decent, professional website.

Choosing a good web hosting service

Every website needs to be hosted on a server in order for it to work on the internet. Using a reliable hosting company is the best way to ensure that your website is live with as little downtime as possible. Part of your research should include checking what others are saying, so reading the hosting company’s reviews is a must. However, at Logo St. we use a UK based award winning hosting company to securely host all our websites.

When considering hosting, check if they offer unlimited resources such as databases, emails and disk space. At Logo St. we recommend award winning Krystal Hosting for so many reasons. They offer a 99.99% uptime guarantee with free backups and SSL certificate. Krystal’s servers are UK based and uses LiteSpeed Technology. This ensures that your website will run at blazing fast speed with integrated WordPress caching. Their CPanel interface is simple to navigate and their UK based customer support is very swift, answering most queries within 2 minutes.

How to obtain a good speed score

A good web designer would have knowledge and experience in various web building techniques. He would also know which coding or software processes are likely to slow your website down. All images such as photographs, diagrams or infographics should be optimised and small in size to ensure faster loading times.

A great tool that I use on most of my websites is a plugin called WP-Optimize which is designed for WordPress websites. I cannot praise this great piece of software highly enough because it will significantly increase your site’s speed.

The location of the server hosting your site will also play a determining factor on website speed. Depending on the location, a content delivery network (CDN) would increase speed and some hosting companies offer this service.

Good SEO practices

A good web designer uses search engine optimisation (SEO) techniques to get websites highly ranked by search engines, especially Google. This is what makes your website appear higher on search engines when certain keyword phrases are being searched for. A good example would be a Google search for “wigs in Newport” to see which position they are.

SEO techniques include using specific keywords in header tags, meta tags and alt tags as well as the website’s content. WordPress plugins such as Yoast and Rankmath are very good for making such tasks easier for the web designer.

Other SEO considerations include website speed and performance on all computing devices such as desktop, tablets and mobiles. This is what’s otherwise known as the responsiveness of your website.

Responsive Web Design

Good responsive web design is necessary for making web pages render nicely on various devices and screen sizes. Visitors to your website should be able to navigate it with minimal scrolling and resizing. Google will also rank your site higher because they know that the number of portable users are rapidly increasing.

To improve user experience, a good web designer will know how to make your website perform well on all devices. This is due to more websites being viewed on portable devices such as tablets and mobile phones these days. The page margins and letter spacing need to be adjusted correctly and all images aligned neatly where appropriate.

In addition, a good web designer will make the whole process fun and straight forward. He or she will keep you informed of what’s going on every step of the way, and will build your website on a private domain until it is ready to go live.

Logo St. Marketing know exactly how to design your website, host it on a reliable platform and make everything work for you. Get in touch with us to find out more.

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